Steven Ko, founder and chairman of O’right, believes that more hospitality operators in Taiwan are paying closer attention to sustainability issues. (Photo: Lin Bo-yu)
In recent years, Taiwan’s hospitality industry has faced growing debate over whether hotels should proactively provide single-use amenities. O’right, which began with high end haircare products before expanding into the bath and body market, has taken a different path. Under the leadership of its founder Steven Ko (葛望平), the brand has treated low carbon sustainability as a core principle since its early days.
Today, O’right is further expanding its international presence, successfully introducing Taiwan-made products into luxury hotel groups in Bangkok, Thailand, marking an important milestone in the brand’s global expansion. In an interview with RECCESSARY, Ko explains how the company has maintained its competitive edge and outlines its plans for the next stage of growth.
Ko says green competitiveness comes from cost control rather than low cost
“Thailand’s hotel and tourism industry is moving toward greener and more sustainable development,” Ko said, adding that international hotel chains are now looking beyond slogans and focusing on practical implementation, including choosing partners with well-established sustainability systems. O’right’s corporate philosophy, he said, aligns closely with that demand.
With support from a foreign business association in Thailand, O’right recently entered the Kimpton Maa-Lai Bangkok, a five-star boutique hotel under InterContinental Hotels Group (IHG), providing low-carbon bath and body products for the entire property. The move marks one of the first cases of low-carbon bath amenities being introduced in Thailand’s hotel sector and represents a key step for O’right as it expands into the overseas luxury hotel market.
Unlock this interview to learn three key takeaways:
- O’right’s low-carbon products enter Bangkok’s luxury hotel market, marking a milestone in overseas expansion.
- Certifications and data-backed claims strengthen its green competitiveness.
- The brand promotes sustainable lodging from hotel operations to guest behavior, anchored in its social enterprise mission.