Apple’s new smartwatch launch places less focus on carbon reductions. (Photo: Apple)
Apple unveiled its new Apple Watch Series 11 at its fall event on Sep. 9. Unlike the past two years, when the company promoted the environmental benefits of its devices, this year’s launch took a quieter tone.
The product’s environmental report makes no mention of carbon neutrality, and a comparison with similar models suggests the latest watch has a larger carbon footprint than its predecessor.
Carbon-neutral label vanishes, offsets under fire
In 2023, Apple introduced its first carbon-neutral watch, expanding the claim to include the Mac Mini desktop computer the following year. The company set a goal of making all its products carbon-neutral by 2030. But this year, both the launch event and product documentation offered far fewer references to carbon reductions.
