Xin-En Wu (front) founded EnergyOMNI in 2022. (Photo: EnergyOMNI)
As the founder of the bilingual energy media platform EnergyOMNI, Xin-En Wu has become a prominent observer and active participant in Taiwan's evolving energy policy and transition landscape.
"The core function of media is not only to report, but to engage with policymaking, facilitate public dialogue within industries, and foster cross-sector collaboration. While our mission aligns with that of traditional media, EnergyOMNI has chosen a fundamentally different path. We don’t merely relay information — we contextualize policy through deep industrial insight and serve as a bridge between policy, industry, and the international community," Wu explains.
Innovation as resistance, not just market entry
Wu deliberately veered away from the conventional and "safer" paths often taken in business. Instead, she ventured into the highly complex and technically demanding energy sector. Yet her role was not that of a traditional energy industry player, but rather that of a media entrepreneur — one who observes and engages in the multidimensional interface between industry and public discourse.
She immersed herself in energy policy, regulatory frameworks, and concepts such as Virtual Power Plants (VPPs), offshore wind, and market liberalization — not just confronting technical barriers, but defying society's limited expectations of what media can and should do in such domains.
「"We are media professionals, but we do more than journalism. We investigate specific industries and policy ecosystems, and we participate in the evolution of regulatory systems. We are observers, but we are also agents of change. We are consultants, but rather than chasing policy, we dissect what lies beneath — the industrial logic obscured by political discourse. We are advocates, yet also act as strategic storytellers and interpreters who make complex issues accessible. While we don't develop products or hardware, we innovate through perspective, translating dense, technical content into language that is both understandable and relevant — across disciplines, and across borders. In many ways, our existence is itself an act of innovation," says Wu.
Prior to the commercial rollout of offshore wind in Taiwan, Wu could be found moving between government agencies, developers, and supply chain stakeholders — closely tracking the disconnects between national energy policy and real-world industrial dynamics. Through EnergyOMNI, she not only reported on these gaps, but actively explored solutions and business opportunities that might bridge them.
"Energy policy isn't just about technology — it's about political economies, regional dynamics, and the distribution of power," she adds.
In an industry long shaped by masculine norms and technical gatekeeping, Wu's voice stood out — not by volume, but by contrast.
"It's less like a small fish among whales," she says with a smile, "and more like seaweed in a marine ecosystem — delicate, but vital."
Throughout her entrepreneurial journey, Wu has not only contended with market competition, but also with structural bias. When she presents new ideas, she is often asked not to prove their value, but to justify how they align with established perspectives. As a female founder, she's frequently expected to embody both "grace and rationality" — a double standard not equally applied to her male counterparts.
This elevated scrutiny, she argues, creates a deeper rift in gender equity and ultimately harms Taiwan's energy transition and industrial innovation.
"Women in this space must bring not only solutions, but also the courage to dismantle bias — whether in regulatory design or in venture capital."
A high-value forum, co-created with RECCESSARY
In June 2025, EnergyOMNI co-hosted its first major forum with sustainability platform RECCESSARY, focusing on cross-cutting themes like VPPs, hydrogen, carbon removal, and retail electricity markets. Unlike most events of its kind in Taiwan, the forum charged over NT$2,000 per ticket — yet still drew a strong turnout of senior executives and industry experts.
"This collaboration was a philosophical experiment," Wu admits. "We wanted to challenge the widespread notion that meaningful events should be free. When knowledge is respected as a product, it becomes possible to fund better content and higher standards."
"We often joke — rather than organizing an event where people just show up to post a photo and leave, we hope every attendee walks away with at least three actionable insights — or one new partnership," she adds.
EnergyOMNI: More than a media outlet
In the face of complex and fragmented energy transition challenges, Wu chose media as her platform for institutional communication. In 2022, she founded EnergyOMNI with a simple yet powerful vision:
"To ensure that every voice can be seen and heard — and that Taiwan's industries, before stepping onto the global stage, know how to speak clearly and persuasively."
"One key role of media is to build spaces for dialogue — especially in energy, which is inherently cross-disciplinary and structurally complex. If we don't tell these stories well, they risk becoming nothing more than government slogans," Wu warns.
A new language for energy, between idealism and reality
In this era of information overload and collapsing trust, Wu's role straddles observer, journalist, policy advocate, and entrepreneur.
"In Taiwan, our generation has had to learn to survive across competing political narratives — while still trying to build institutional trust," she reflects.
She points to the rise of VPPs as one example: a disruptive model that shifts the focus from traditional power generation to demand-side flexibility — a decentralized, resilient, and interdisciplinary approach that resonated deeply with her own ideals of innovation.
"True innovation challenges legacy systems and finds new paths. That's what drew me in," she says.
For this reason, Wu chose not to become a TV pundit or corporate executive. Instead, she continues writing, observing, interviewing key players and officials, organizing forums, and decoding global trends — in her own voice, on her own terms.
As Taiwan stands at the crossroads of a seismic shift in its energy and electricity sectors — shaped by geopolitics, technology, and climate imperatives — Wu and EnergyOMNI remain firmly positioned at the intersection, reminding us that energy transition is not just about technology, but about transformative thinking and bold reinvention.
This article is republished from EnergyOMNI in collaboration with RECCESSARY. Read the original article.
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