Taiwan is rolling out an anti-greenwashing guideline and a new circular product label to strengthen the credibility of sustainability claims.
Taiwan's Ministry of Environment is moving on two fronts to strengthen the credibility of corporate sustainability claims, unveiling plans for an anti-greenwashing guideline and formally launching a new circular product label alongside its long-running eco-label.
Officials said on Wednesday that both measures are designed to address a common challenge of ensuring that the labels, certifications and claims companies use to signal sustainability performance remain credible and verifiable.
Unlock the full article to explore three key takeaways:
- Taiwan will introduce an anti-greenwashing guideline by year-end, establishing common standards for sustainability claims and requiring greater transparency around sustainability awards and ratings.
- A new circular product label will launch alongside Taiwan's existing eco-label, certifying recycled content, circular design and product-as-a-service models rather than overall lifecycle environmental performance.
- The government plans to prioritize circular-labeled products in public procurement and promote the label internationally through the “gMIT” brand, creating new market opportunities for recycled materials and circular products.
