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Google-backed carbon footprint tracker may be game-changer for small businesses

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As businesses around the world struggle to figure out how to manage their environmental footprints, Normative, a Swedish start-up backed by Google, has released a free version of its carbon emissions tracker.

The carbon calculator is intended to give a baseline from which small and medium-sized enterprises can take action after entering data into a form.

Today, the climate crisis is mainly resulted from the burning of fossil fuels. However, the world is expected to become increasingly more reliant on energy sources like oil and gas in the next decades, even as national and business leaders reiterate their commitment to energy transition.

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