Apple does not charge more to account for its carbon reduction efforts in its consumer technology products, said Lisa Jackson, the vice president of Environment, Policy and Social Initiative, during the Reuters NEXT conference in New York on Nov. 8. “We don’t factor in a premium to take care of the work that we’re doing."
Jackson said that Apple, with a market capitalization of approximately $2.8 trillion, making it the most valuable publicly traded company globally, hopes to show a way forward that can apply to other businesses.
