Vietjet Air faces new accusations of greenwashing in advertising. (Photo: VietJet)
Vietjet Air’s "Green Friday" campaign launched in Singapore recently has also drawn criticism. The campaign was accused of making misleading environmental claims and was subsequently ordered to be taken down.
This incident underscores the aviation industry's ongoing greenwashing challenges. In response, the EU plans to introduce flight carbon emissions labels in 2025, aiming to provide standardized and transparent emissions data.
Vietjet Air faces charges of greenwashing
The Advertising Standards Authority of Singapore (ASAS) received complaints from the public regarding Vietjet's "Green Friday" promotional campaign launched in November 2024. The complaints questioned the airline's exaggerated environmental claims. After investigating the matter, ASAS confirmed that Vietjet had violated advertising regulations and ordered the ad to be removed.
