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Dutch court rules KLM green claims was greenwashing

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(iStock)

The District Court of Amsterdam determined on March 20 that an advertising campaign for Sustainable Aviation Fuel (SAF) and other environmental measures by the Dutch flag carrier, KLM, was deemed "greenwashing."

The court ruled that the Dutch airline had broken the law with misleading advertising in 15 of the 19 environmental statements it assessed. These include claims that the airline is moving towards a "more sustainable" future and statements on its website about the benefits of offsetting a flight.

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