EU targets greenwashing in aviation industry amid growing environmental concerns

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The European Union continues its relentless campaign against corporate greenwashing, with its latest move aimed at the major carbon emitter aviation industry. The European Commission, in collaboration with consumer protection organizations, has announced investigations into 20 airlines suspected of greenwashing. These airlines have been given a 30-day to response; failure to comply may result in severe sanctions.

While the EU has not disclosed the list of the 20 airlines under preliminary investigation, the European Consumer Organisation (BEUC) indicated that in July of last year (2023), it lodged complaints with the EU against 17 airlines, including Air France, Ryanair, and Lufthansa, for alleged breaches of the Unfair Commercial Practices Directive.