(Photo: Alamy / faithie )
To avoid greenwashing, enterprises may strengthen their sustainability efforts or trigger greenhushing phenomenon. According to global consulting firm Kearney, over 70% of executives in the Asia-Pacific region expressed reluctance to publicly disclose carbon reduction plans due to greenwashing anxieties.
Kearney conducted a survey across nine countries in the Asia-Pacific region, involving approximately 1,000 business executives. Of these, 83% indicated concern among their company's leadership regarding greenwashing behavior, with Malaysia and the Philippines leading the chart, followed by Indonesia.
