Climate change was a lot less prominent in Apple's new product this year. (Photo: Apple)
Compared to the major release of the "Mother Nature" video in 2023, this year's Apple Fall Event showed less climate-related content. The carbon reduction progress for the new Apple Watch and iPhone models is also quite limited, highlighting that corporate decarbonization cannot make significant strides in a short period, even for the world's most valuable brands.
New apple watch achieves carbon neutrality with certified bands
At the event, Apple announced that the latest Apple Watch Series 10 has achieved full carbon neutrality. Whether it's the 100% recycled aluminum or 95% recycled titanium cases, they can be paired with carbon-neutral bands such as Sports Loop band, Braided Solo Loop, and the updated Milanese Loop. However, the cheapest fluoroelastomer sport bands do not meet these carbon-neutral standards.
